Marketing Lead Rare Disease & Epilepsy CZ / SK / HU / PL

Make your mark for patients

We are looking for who is eager to join us in our regional Rare Disease & Epilepsy team , based in our commercial office in Prague , Czech Republic .

About the role

As the Marketing Lead Rare Disease & Epilepsy CZ / SK / HU / PL, you will support the launch and implementation of the patient value brand plan (PVBP) for the RD / Epilepsy portfolio within the area, both locally and as part of the EU / global organization. Additionally, you will build trusted relationships with external stakeholders, including HCPs, payers, and regional organizations.

The role is primarily focused on tactical execution (80%) with a strategic planning component (20%). You will have no direct reports, but an assistant will support your technical activities.

You will report to the Head of the Area, RD / Epilepsy.

Who you’ll work with

You will also assist in launching a treatment. This role involves working closely with cross-functional colleagues in sales, medical, market access, patient engagement, compliance, and more within the EU and broader UCB organization.

What you’ll do

• Develop and lead the cross functional launch Patient Value Brand Plan (PVBP) for the RD / Epilepsy assets within the area.
• Utilize external partners (HCP, patient associations, regulatory and access bodies) to build and develop comprehensive understanding of market insights to drive an optimal launch environment.
• Partner with Patient engagement to identify and implement meaningful patient value solutions to support patients living with rare diseases.
• Work in close collaboration with medical to plan and build KOL initiatives / relationships to drive advocacy and build trust as UCB as a rare disease partner of choice.
• Support the RDO to develop and implement a patient support programme (as needed), engaging with the relevant internal and external stakeholders to support patients living with rare diseases.
• Implement key global / EU / local RDO marketing campaigns for disease awareness, promotional campaign, events & training to support launch success.
• Support the European Assets & Brands Strategy Team with broader commercial initiatives including brand forecasting, market share, ATU market planning and OPEX management.
• Engage and manage external agencies / vendors to successfully implement initiatives within budget and agreed timelines to support launch.
• Support RDO to drive the use of a broad range of different channels to optimize omnichannel strategies, planning and solution development to support HCP and patient engagement.
• Actively collaborates with local Safety staff to ensure a pharmacovigilance compliance for those activities that require involvement, guidance and support from LSO and Deputy.
• Communicates any digital initiative, Patient Support Programs or Market Research Programs to be implemented at the affiliates level, to local Safety staff.
• As member of the affiliate, part of Pharmacovigilance system, during the audits / inspection, participates actively and contributes to the successful outcome if they are required.

I nterested? For this role we’re looking for the following education, experience and skills

Are you ready to ‘go beyond’ to create value and make your mark for patients? If this sounds like you, then we would love to hear from you!