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HCP Product Manager, Abbott Diabetes Care (ADC)

HCP Product Manager, Abbott Diabetes Care (ADC)

AbbottPrague, Praha, Czechia
30+ days ago
Job description

The Opportunity

This position works out of our Czech Republic, Prague office in the Abbott Diabetes Care (ADC) Division - product FreeStyle Libre 2.

As the HCP Product Manager you will be responsible for delivering marketing strategies and projects including ROI responsibility, targeted at HCPs across CZ / SK region with high level of quality, time, cost and accuracy.

This involves :

  • Drive acquisition and / or retention development programs, in alignment with sales & market access strategies.
  • Project management of both current and new initiatives aimed at all types of Diabetes.
  • Monitor and react to customer needs, developing content / material and programs to build our existing and future customer base.
  • Develop strong relationships with both KOLs / HCPs and internal and external

stakeholders and partners.

What You’ll Do

1 . HCP Marketing programs development

  • Development of programs, content plans; ensure buy-in from sales organizations across the CZ / SK region prior to roll-out.
  • Support Digital Product Manager CZ / SK in promotion and understanding the need of development of all relevant digital platforms.
  • Work with other colleagues and departments to find most effective way of increasing sales through cooperation and / or improving productivity.
  • Drive innovations in HCP communication to support business growth.
  • Challenge traditional approaches to market and create innovative approach to achieve market sales goals & and improve market position.
  • Ensure that all activities are performed in compliance with quality system requirements.
  • 2. Marketing plans

  • Contribute to the development of the CZ / SK Marketing Plan, in cooperation with Marketing Head CZ / SK.
  • Support forecasting of the market and product performance, provide input for Plans / Updates and new product launches.
  • Monitor product and market performance, identifying critical performance areas and creating programs to address them.
  • Attend Abbott meetings (congresses, etc.)
  • 3. Understanding the customer

  • Be familiar with the key customer needs in the diabetes management space.
  • 4. Building up a close collaboration with KOLs across CZ / SK region

  • Support the development of a network of KOLs in CZ / SK region.
  • Maintain calendar of country congresses, propose agenda and attendance list, negotiate KOLs participation & content of presentations and their approval internally in the system.
  • 5. Campaign development

  • Manage the development of appropriate HCP marketing campaigns through relevant media (offline and online).
  • Develop marketing messages and materials and set up the training program for field force knowledge and skills related to product area, including training on materials.
  • 6. Budget

  • Have budget responsibility for designated projects.
  • Required Qualifications

  • University degree (medical, pharmaceutical or science – strongly preferably)
  • Proven working experience in the pharmaceutical / medical industry (5+ years of experience)
  • Marketing experience in a medical device or pharmaceutical setting is a must, diabetes experience is a plus.
  • Experience with launching new products in the health care industry.
  • Demonstrated experience with and ability to manage HCP focused projects in pharma / medical device setting.
  • Ability to work in a complex and collaborative environment.
  • Ability to take ownership and accountability for wide-ranging project needs.
  • Demonstrated ability to manage complex, and cross-functional projects required.
  • Project planning familiarity & exceptional organizational skills.
  • Detail focused and outcomes oriented.
  • Strong analytical and technical skills, including proficiency in the Microsoft suite (mainly Excel and PowerPoint), Experience using business platforms like VEEVA.
  • Native Czech or Native Slovak language, and very good English
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    Product Manager • Prague, Praha, Czechia