Position Summary
Our client is a venture-backed auction platform startup founded by an entrepreneur who previously sold a major company for over $1 billion . With 2+ years of development behind them and a strong global team of developers and designers, they are now preparing for a soft launch in January 2026 in the collectibles market .
They are seeking their first marketing hire a Growth Marketing Manager who will own and optimize full-funnel performance. This role is both strategic and hands-on , starting as an individual contributor and evolving into a team leadership position as the company scales. You will be responsible for go-to-market planning, paid acquisition, retention, and analytics , ensuring every marketing dollar is maximized for growth.
Key Responsibilities
Strategy & Execution
- Develop and lead a comprehensive go-to-market strategy for the soft launch and subsequent global expansion.
- Design, test, and scale multi-channel campaigns (Meta, Google, email, social media).
- Build and maintain a marketing roadmap aligned with launch milestones.
Performance Marketing & Analytics
Own and optimize growth metrics : ROAS, CAC, LTV, MER, AOV, CTR, CVR, churn .Create performance dashboards (GA4, Data Studio, attribution tools) to track KPIs in real time.Drive structured A / B testing for ads, creatives, funnels, and landing pages.Detect performance bottlenecks early and work with tech, CRO, and operations teams to resolve them.Team Building & Leadership
Act as the first marketing leader , later building a team of paid media, social, and email specialists.Oversee implementation staff in the Philippines, ensuring execution and quality.Define clear KPIs and coach junior team members as the team grows.Cross-Functional Collaboration
Collaborate with the founder (US-based) and operations lead (UK) — requiring some overlap with US working hours for auction monitoring.Partner with product and design teams to ensure aligned messaging, creatives, and user experience.Uphold a professional brand presentation across all marketing channels.Required Qualifications
5+ years in growth / performance marketing (SaaS, e-commerce, marketplace, or digital products).Proven expertise in paid media buying, funnel optimization, and retention strategies .Strong analytical skills with experience using data to guide decisions (ROAS, CAC, LTV).Demonstrated success in delivering measurable growth across acquisition and retention.Self-starter comfortable with startup environments, capable of working independently.Excellent communication and coordination skills across multiple time zones.Nice to Have (Not Mandatory)
Experience with auction platforms, collectibles, or niche marketplaces .Prior experience building and managing distributed marketing teams.Background in launching consumer-facing digital products from beta to scale.What We Offer
Competitive compensation : $4,500–$5,500 / month (negotiable based on location & experience).Paid time off : 10 vacation days + US bank holidaysWork directly with a proven founder and be part of a venture-backed startup at a critical growth stage.Remote-first culture , with preference for Europe or LATAM time zones.High-impact role : shape and lead the marketing strategy, execution, and team growth from day one.