CZ - Marketing Manager

As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.

About the department :

The Marketing Department within BYD Europe is responsible for developing and implementing tailored marketing strategies specific to the European region, and create comprehensive plans that resonate with the European target audience. Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the European market.

As M arketing Manager  (Position) you will :

The marketing manager reports directly to the Country Manager and dotted line to the European Marketing Manager. The Marketing Manager is responsible to build the brand and drive sales in Local market by working closely with European Marketing team, BYD dealer network and the BYD regional teams to facilitate development of robust quarterly marketing plans as part of the marketing plan process.

This Role will also take responsibility for ensuring dealer websites, signage and any marketing materials are up to date, and in compliance with BYD CI policy.

This Role will also pick up the steering of the Marketing Budget including the allocation of funds to Retailers for marketing activities.

This Role will collaboratively work with the European PR and Event team, for all activities planned in the local market.

Key Objectives and Responsibilities

• Definition of the Country Marketing Plan in line with business objectives and Global Marketing Strategic Guidelines.
• Plan and Lead execution of National Events, conducting post event analysis to understand effectiveness of action and feed insights internally.
• Develop and manage regional advertising / digital campaigns across local market, in conjunction with appointed agency
• Provide Digital assets for local market use, and ensure usage and support at time of national based campaigns
• Supervise Dealer Marketing Plans and Monitor execution from Dealer Partners.
• Provide valuable inputs for the construction of the European Marketing Plan and monitor competitor activities (Product & financial benchmarks, monthly installments, new campaigns….).
• Develop and manage local advertising and PR campaigns in conjunction with appointed agency with the support of the PR Manager.
• Take responsibility of steering marketing budget.
• Supervise relations with press, media, agencies, digital influencers in relation with the operational support of the PR Manager… and ensure visibility of the brand and product stories.
• Conduct post event analysis to understand effectiveness of action, and feed this information into the marketing plan process
• Collaborate with and support the European PR and Events team when planning activities in Local market in relation with the PR Manager.
• Foster, grow and nurture relations with digital media and social influencers
• Be a brand Ambassador and work always with the Customer in mind.
• Actively engage Actively engage and Collaborate on any European event or activity as needed.

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About BYD

BYD is a leading, high-tech multinational company, based in Shenzhen, China. It operates in four core fields of IT, automotive, new energy, and rail transit and employs over 220,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD Europe BV located in Schiedam, Netherlands is the marketing and sales HQ of BYD Co., Ltd based in Shenzhen, China. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.