HCP Product Manager, Abbott Diabetes Care (ADC)
The Opportunity
This position works out of our Czech Republic, Prague office in the Abbott Diabetes Care (ADC) Division - product FreeStyle Libre.
As the HCP Product Manager you will be responsible for delivering marketing strategies and projects including ROI responsibility, targeted at HCPs across CZ/SK region with high level of quality, time, cost and accuracy.
This involves:
• Drive acquisition and/or retention development programs, in alignment with sales & market access strategies.
• Project management of both current and new initiatives aimed at all types of Diabetes.
• Monitor and react to customer needs, developing content / material and programs to build our existing and future customer base.
• Develop strong relationships with both KOLs/HCPs and internal and external
stakeholders and partners.
What You’ll Do
1. HCP Marketing programs development
• Development of programs, content plans; ensure buy-in from sales organizations across the CZ/SK region prior to roll-out.
• Support Digital Product Manager CZ/SK in promotion and understanding the need of development of all relevant digital platforms.
• Work with other colleagues and departments to find most effective way of increasing sales through cooperation and/or improving productivity.
• Drive innovations in HCP communication to support business growth.
• Challenge traditional approaches to market and create innovative approach to achieve market sales goals & and improve market position.
• Ensure that all activities are performed in compliance with quality system requirements.
2. Marketing plans
• Contribute to the development of the CZ/SK Marketing Plan, in cooperation with Marketing Head CZ/SK.
• Support forecasting of the market and product performance, provide input for Plans/Updates and new product launches.
• Monitor product and market performance, identifying critical performance areas and creating programs to address them.
• Attend Abbott meetings (congresses, etc.)
3. Understanding the customer
• Be familiar with the key customer needs in the diabetes management space.
4. Building up a close collaboration with KOLs across CZ/SK region
• Support the development of a network of KOLs in CZ/SK region.
• Maintain calendar of country congresses, propose agenda and attendance list, negotiate KOLs participation & content of presentations and their approval internally in the system.
5. Campaign development
• Manage the development of appropriate HCP marketing campaigns through relevant media (offline and online).
• Develop marketing messages and materials and set up the training program for field force knowledge and skills related to product area, including training on materials.
6. Budget
• Have budget responsibility for designated projects.
Required Qualifications
• University degree (medical, pharmaceutical or science – strongly preferably)
• Proven working experience in the pharmaceutical/ medical industry (5+ years of experience)
• Marketing experience in a medical device or pharmaceutical setting is a must, diabetes experience is a plus.
• Experience with launching new products in the health care industry.
• Demonstrated experience with and ability to manage HCP focused projects in pharma/medical device setting.
• Ability to work in a complex and collaborative environment.
• Ability to take ownership and accountability for wide-ranging project needs.
• Demonstrated ability to manage complex, and cross-functional projects required.
• Project planning familiarity & exceptional organizational skills.
• Detail focused and outcomes oriented.
• Strong analytical and technical skills, including proficiency in the Microsoft suite (mainly Excel and PowerPoint), Experience using business platforms like VEEVA.
• Native Czech or Native Slovak language, and very good English