Strategic Insights Manager (Commercial Engine)

We are JTI, Japan Tobacco International, and we are present in 130 countries. We have spent years innovating, creating new and better products for the consumers to choose from . This is our business. But not only. Our business is our people. Their talent. Their potential. We believe that when they are free to be themselves , and they are given the opportunity to grow, travel and develop, amazing things can happen .

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Strategic Insight Manager - Consumer Journey, RRP

What this position is about – Purpose :

The Strategic Insight Manager is a key player in the development and implementation of the Commercial Engine process, aimed at enhancing Ploom Consumer Journey. This role involves significant contributions to the creation and refinement of this innovative platform, collecting and analyzing data, and providing actionable insights across the funnel. The position requires close collaboration with Brand Marketing and Sales Teams to define and measure KPIs for each segment of the journey, ensuring alignment with business objectives.

What will you do - Responsibilities :

• Play a pivotal role in the initial development and ongoing refinement of the Commercial Engine process, including setting and tracking activity targets, quarterly objectives / KPIs, and budget allocations.
• Collect, synthesize, and analyze consumer behavior and market trend data to drive strategic decisions and provide actionable insights across various stages of the consumer journey.
• Collaborate closely with the Brand Team to define, monitor, and evaluate KPIs, ensuring alignment with business objectives, and manage relationships with research agencies to ensure high-quality data collection and analysis.
• Work in partnership with the Brand Consumer Journey Manager to ensure a cohesive strategy and effective implementation of insights and initiatives, while overseeing the execution of annual KPIs and research agendas.

Who are we looking for - Requirements :

What do we have for you - Our offer :

What are the next steps - Recruitment process :

Thank you very much for your curiosity about the role. You are welcome to apply.