Talent.com
Tato nabídka není k dispozici ve vaší zemi.
Digital Marketing Executive

Digital Marketing Executive

Four Seasons Hotels and ResortsPrague
Více než před 30 dny
Typ pozice
  • Plný úvazek
Popis pozice

About Four Seasons :

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location :

There’s a certain magic in the air here that flows effortlessly through Old Town Square, onto Charles Bridge, over the Vltava and all the way up the tallest spires of Prague Castle – and that’s just what you can see from Four Seasons Hotel Prague. Centuries of wonder fill our walls, letting you trace the history of the city from the Baroque era to the neoclassical to modern day. Four Seasons Hotel Prague has a unique location, consists of three historical buildings connected to a new construction, has 157 rooms including 19 suites, and has a new spa which opened in August 2016 along with a renovated lobby in 2017.

We are a human brand. We are a culture brand. We are Four Seasons.

For more than 60 years, diversity, inclusion and belonging (DIB) have been part of our cultural network in the Four Seasons and underline how we do business every day.

Our guests and employees come from all parts of the world so we ensure each of them are welcomed, understood and feel at home with us. Our commitment is to treat all with dignity and respect. That is why we in the Czech Republic are working to create an inclusive environment where diverse backgrounds, opinions and experiences are valued and each and every one of our employees feels that they belong and can reach their potential. Our employees are the key to our success.

Four Seasons Hotel Prague is looking for a talented Digital Marketing Executive to join our Sales & Marketing team.

About the Job : Digital Marketing :

  • Oversee the development and execution of the hotel’s digital strategy across all platforms, ensuring a proactive and creative approach.
  • Collaborate with the Director of PR & Communications on integrating SEO, PPC, paid social, email marketing, and display advertising strategies.
  • Work with digital media agencies to implement and optimize online campaigns, monitoring budgets and driving traffic to increase direct bookings.
  • Explore innovative methods to enhance website conversion rates and boost revenue.
  • Optimize the hotel's online presence on Four Seasons-owned channels, OTAs, and partner websites to align with business objectives.
  • Design and monitor integrated campaigns for awareness, engagement, and conversion with specific KPIs.
  • Make strategic marketing decisions in alignment with the Directors of Marketing, Revenue, PR, and agency partners.
  • Partner with operations to enhance guest data capture through digital channels.
  • Conduct digital benchmarks with key competitors for continuous improvement.

Social Media :

  • Manage and publish engaging content on hotel social media channels, reflecting the Brand DNA and increasing audience engagement.
  • Perform effective community management across all platforms.
  • Ensure content aligns with the brand and meets performance standards.
  • Utilize a data-driven approach for strategy, content creation, and reporting.
  • Coordinate with the Comms Coordinator for influencer visits, ensuring brand alignment.
  • Integrate User Generated Content and work closely with the PR team for content opportunities.
  • Monitor social media conversations relevant to the hotel and luxury travel industry.
  • Coordinate participation in corporate global social media campaigns and create effective reports.

    • Websites and FS App :

  • Ensure web and app content aligns with business objectives.
  • Monitor and analyze performance metrics, implementing improvements for user engagement and conversion rates.
  • Maintain website / app performance through regular audits and optimizations.

    • Content Creation :

  • Generate, edit, and publish high-quality content across various digital platforms.
  • Coordinate photoshoots and video filming with external creatives and influencers.
  • Develop and implement a social media plan and editorial calendar.

    • About You :

  • University degree in marketing, communications or a related field.
  • Proven work experience in the digital marketing / e-commerce area, preferably with lifestyle brands.
  • Strong knowledge and understanding of digital marketing concepts, strategies, and best practices, including SEO and SEM, ideally social media, email marketing, content marketing, and website management.
  • Experience in managing and optimizing digital advertising campaigns across various platforms, such as Google Ads.
  • Proficient in using web analytics tools (e.g., Google Analytics) to track and analyze website performance and user behavior. Strong analytical skills and attention to detail. Ability to interpret data, generate insights, and make data-driven decisions.
  • Proactive and results-driven mindset, with the ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • A passion for the luxury lifestyle industry and a deep understanding of luxury brand positioning and customer expectations is advantage.
  • Excellent analytical and communication skills.
  • Knowledge of online marketing and good understanding of major marketing channels.
  • Positive attitude, detail and customer oriented with good multitasking and organizational skills.
  • Proficiency in Social media graphic and video applications.
  • Demonstrable social networking experience and social analytics tools knowledge.
  • Ability to manage third-party agencies, partners, and vendors
  • Fluency in English, ideally in Czech as well.

    • What to Expect

    This position is offered for a definite period of time of 6 months with a possibility to change to unlimited contract, based on your performance. Your trial period will be 3 months.

    Feedback is a key; therefore, you will be asked to give your feedback on regular basis and you will also have an informal chat with your manager and trainer.

    FS Prague People value a culture of unique personal contribution and strive for the excellence. We value an open and transparent communication and working in psychological safe environment. We enjoy the common goal to make us always better and stronger. And we love to have a fun together.

    We want people engaged, committed with a creative and open mindset and strong sense for responsibility.