Website Content Administrator

About the Team :

Our digital team is responsible for Rapid7.com, our owned & earned media channels, and other consumer facing technologies.We are a group of digital marketers, web strategists, engineers, social media experts and SEO specialists working to evolve our digital experience and how we work

As a Website Content Administrator, you will work cross-functionally with the broader marketing team to build a website experience that drives value to prospects and customers. You’ll leverage your expertise in content strategy, tech stack, and design to meet your goals while elevating the user experience.

How you'll drive impact :

Maintain the website, ensuring that content is current, relevant and strategically aligned to business priorities and updates are smooth and efficient. This includes production updates, trafficking creative assets, and landing page development

Work closely with the SEO team to ensure best practices and advanced techniques are adhered to

Understand website performance and gather actionable insightsusing Google Analytics, SEMRush, Sitebulb, Google Search Console and behavior tracking tools

Enhance the user experience to drive engagement and conversion by leveraging platforms like Drift, Marketo, etc.

Perform audits and edits as directed across our library of existing web content

Assist with requirements gathering, specifications, design and timelines for A / B testing initiatives and execution

Coordinate content translation efforts to ensure new content is relevant for German and Japan audiences

The skills you’ll bring include :

You bring a minimum of 5+ years of relevant experience in integrated production (content, design, development, localization) for tech-driven companies

You excel at conceptualizing and executing compelling web experiences that drive new user acquisition and engagement

Experience with CMS platforms like EPI and / or ContentStack is a plus

Working knowledge of HTML / CSS / JS, Jira, analytics tools and A / B testing

Experience with replatforming, rebranding and website optimization strategies to support awareness and demand generation

LI-KC1