Marketin Sr. Specialist

CC Marketing Executive / Lead for CZ marketPurpose of the job

• Support of full CC (conventional cigarettes) portfolio management within the CZ market (New Product Launches, delisting, Limited Editions, pack / blend upgrades, product innovations, legal age smokers engagement etc.
• Brand Communication development & execution via OC (Central function) toolboxes adaptations (intl brands) or local development (toolbox solution not available). Drive the development of omni-channel CC related marketing & brand content (within legal framework) including POS (Point of Sales), B2B (business 2 business) and if applicable Digital solutions e.g Scan packs etc.
• Project based brand management incl. commercial support organized by price segment, categories (CC) & market specific initiatives – relying on Cluster / Market support functions. Accountabilities
• CC Portfolio management including portfolio maintenance, strategic & tactical initiatives execution, PLM management (internal system for product management), own & competitor performance analysis
• POS communication Key visuals / Animations / Leaflets / Brochures / Other special printed or digital materials for Retailers and / or LAS (Legal Age Smokers). DTE (Digital Trade Engagement) Content, trade presenters, price tags, price highlighters, dummies, CC flaps development & execution in collaboration with Cluster Trade Marketing Team and CZ market deployment team.
• On / in- pack initiatives (OPP (On Pack Prints), inserts) creative development in line with CC strategy objectives
• Collaborate with market Commercial Planning & Deployment and Channel Deployment teams aligning on market priorities in order to plan CC initiatives defined by brand strategies. Collaborate on executing CC commercial support (ie. : CC visibility building, CC handling & distribution, support activities)
• Close cooperation with DTE and POSM (Point of Sales Material) team to secure online and offline communication on the market at right time within agreed scope
• Global & local stakeholders (OC, EU Region, CZ market, Agencies, Demand Planning) cooperation ensuring timely delivery of products & marketing assets. Collaborating with global / regional functions on Toolbox creation / adaptation, innovation pipeline and portfolio maintenance.
• Budget maintenance & Purchase order creations, support during Revised Forecast rounds & Overall Budget preparation. WHAT WE ARE LOOKING FOR :
• University degree, preferably in Business Administration, Marketing, Digital Marketing or a related field
• Experience in sales or marketing, in the consumer goods industry, preferably in multinational environment (3 years min.)
• Project management experience (2 years min, 5+ members)
• Fluent Czech / Slovak and English is a must
• Strong business and financial acumen and communication, presentation, and analytical skills
• Advanced level MS Office (Excel, PowerPoint) WHAT WE OFFER : This position is a substitute for maternity leave. We offer a competitive salary and excellent benefits package such as : - Flexible working hours / home office possibility- 25 vacation days and 4 sick days- Summer / winter vacation contribution- 11 points in Benefit Café, Multisport card, Meal tickets- Life & accident insurance, Pension plan with contribution (3rd pillar)