Email Marketing Specialist (Acrum)

About Us

Acrum, a subsidiary of Traffic Label, leverages cutting-edge technologies to manage marketing campaigns and scale advertising strategies. As we continue to grow, we are seeking an experienced Email Marketing Specialist  to join our ambitious team.

Key Requirements

• Proven experience in email marketing (mandatory).
• Background in iGaming / online casino / sports betting (mandatory – must understand industry compliance, player lifecycle, and promotions).
• Hands-on experience with ESP platforms (SendGrid, Elastic Email, Brevo, DotDigital, or similar).
• Ability to manage multiple domains and websites simultaneously.
• Experience planning and executing mailing calendars (daily, weekly, monthly).
• Ability to set up campaigns manually (list uploads, segmentation, testing, scheduling).
• Experience working with designers (briefing, approving creatives, ensuring brand alignment).
• Strong copywriting / content adaptation skills – ability to generate engaging content in English and other languages (knowledge of additional languages is a plus) using ChatGPT or similar tools.
• Knowledge of email deliverability basics (SPF, DKIM, DMARC, warming IPs, avoiding spam triggers).
• Analytical mindset to track KPIs (deliverability, open rate, CTR, conversion, revenue).
• Ability to produce structured monthly reports with insights and optimization recommendations.
• Strong attention to detail and accuracy in large-scale operations.
• Excellent communication and teamwork skills.
• Good organizational and multitasking skills.
• Fluency in English (B1+). Additional languages are a plus.

Nice to Have

What We Offer