Trade Marketing & Exhibitions Specialist (International)

About the Role :

We’re a premium cigar distributor expanding our trade marketing and events footprint across Europe and the U.S. You will own the end-to-end planning and flawless execution of trade shows, exhibitions, in-store activations, and B2B events. The ideal candidate is a hands-on operator who can turn a brief into a detailed run-of-show, negotiate with vendors, move physical assets across borders, and bring measurable ROI from every activation.

Key Responsibilities

Trade Marketing (B2B / Retail) :

• Build and execute a trade marketing calendar by market and channel (wholesale, retail, HoReCa, duty free).
• Plan, produce, and deploy POSM / merchandising (banners, shelf talkers, humidor signage, displays); maintain an asset inventory and replenishment plan.
• Ensure planogram compliance and optimal shelf visibility; collect photo proofs from field teams and partners.
• Drive co-op marketing with distributors / retailers (promos, tastings, education sessions) and track results.
• Coordinate sampling & staff training at key accounts; develop short playbooks and talk tracks.
• Track KPIs : doors activated, shelf facings gained, POSM coverage, cost per activation, and incremental sales.

Exhibitions & International Events :

Project Management & Compliance :

What Success Looks Like (KPIs)

Requirements

Eligibility & location (strict) :

Nice to Have :