Online Marketing Manager – Freemium

Who Are We?

We are a team that brought you Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner, dedicated to providing cybersecurity, privacy, and identity protection to over 500 million users in 150 countries. At Gen, we offer flexible working options, generous time off, and competitive benefits in a diverse and inclusive environment where every team member is valued and celebrated. If you are smart, fearless, and dedicated, join us to power Digital Freedom and help consumers take control of their digital lives.

How do We work?

We love to work together and collaborate in our teams, which is why we opted for a hybrid model, allowing us to work from the office 3 times per week.

Ab out the team & role

We’re expanding our Freemium Customer Success Management team and hiring Online Marketing Managers to lead key initiatives focused on specific lifecycle stages, brands, or strategic areas. This is a high-impact opportunity for professionals who thrive in a fast-paced, data-driven environment and are passionate about freemium business models, digital subscriptions, and delivering measurable growth.

Objectives :

Own a Focus Area : Take ownership of a specific growth stream, lifecycle segment, or brand within our freemium portfolio (Avast, AVG, Avira, CCleaner)

Drive Sustainable Growth : Partner with Product, User Acquisition, Central Marketing, and Ops teams to grow bookings, customer base, retention, and NPS

Turn Data into Action : Design experiments and use insights to improve key lifecycle moments — from acquisition to conversion, upsell, and retention

Champion the Customer Journey : Optimize user experiences across platforms and touchpoints while balancing business goals and user value

Collaborate for Impact : Contribute to cross-functional initiatives and help align teams behind shared growth objectives

Track and Report : Monitor performance, report results, and take initiative to improve impact and execution quality

Competencies :

Proven Growth Expertise  (Applies deep experience in digital marketing, online sales, or product growth — especially in freemium or subscription-based models — to deliver impactful business outcomes).

Advanced Analytical Skills  (Leverages tools like dashboards and pivot tables to analyze performance, support A / B testing, and inform data-driven decisions)

Strategic Execution  (Balances strategic thinking with hands-on execution; independently drives end-to-end initiatives from ideation through implementation).

Effective Communication and Influence ( Communicates complex ideas clearly and persuasively; collaborates across teams and influences decisions through strong written and verbal communication (in English).

Customer-Centric Mindset  (Prioritizes long-term customer value and loyalty over short-term wins; ensures decisions align with user needs and sustainable growth).

Ownership and Accountability  (Acts with autonomy, initiative, and a strong sense of ownership; holds self accountable for results and follows through consistently).

Nice to Have

Background in consumer cybersecurity, privacy, fintech, or mobile-first digital products

Experience managing globally distributed brands or campaigns

Familiarity with experimentation platforms, customer data tools, or product-led growth environments

Benefits : Annual bonus scheme

Unlimited PTO (paid time off), flexible working hours & home office.

The chance to join a major global tech company listed on the S&P 500.

Opportunity to learn and work with the best in the Digital Security industry.

Cafeteria points are provided by Benefit Plus (meal plan, pension insurance, travel, free time activities, multisport card, and much more).

Tuition reimbursement for job-related courses

Learning & Development plan.

Sustainable home improvement bonus

Mac / Windows laptop and more

Whether you're a rising specialist or a strong individual contributor ready for more ownership, we’rehiring for several key roles across Gen Digital. If you're excited about driving digital innovation and making an impact at scale, join us — and let’s build the future together.

LI-IK

Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.

We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency.

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.